Family-owned businesses are the backbone of the economy, contributing significantly to employment and economic development. According to the Conway Center for Family Business, family businesses account for 64% of U.S. GDP and employ over 60% of the U.S. workforce. Despite their contributions and stability, many family-owned businesses often lack a structured marketing and sales department. They rely instead on referrals and relationships built over years, if not decades. This approach is effective for steady, organic growth, but when family businesses seek to scale or expand into new markets, this reliance on traditional methods can become a significant hurdle.

This article will explore why family-owned businesses should consider bringing in an external marketing and sales team or partner to develop a strategic approach to business growth. Investing in professional expertise can provide financial benefits in the long run and help prepare the business for future expansion and success.

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