Marketing and branding

Transforming brands with clarity, creativity, and strategic precision

The Problem

The typical challenges mature or founder-led businesses face often include:

  • Inconsistent or outdated brand identity

  • Marketing programs that lack ROI or cohesion

  • Growth plateaus due to under-leveraged messaging

  • Internal confusion around positioning, visuals, or audience

According to industry reports, businesses may lose up to 20% of revenue and incur 20-30% of operating expenses due to bad data.

The Opportunity

Investing in Brand + Marketing now matters

  • Investing in brand and marketing now ensures your business stands out in a crowded market, aligns your messaging with evolving customer expectations, and builds the foundation for sustained, strategic growth.

Branding is an accelerant, not just a cosmetic fix

  • Branding is an accelerant—not just a cosmetic fix—because it drives clarity, trust, and differentiation, unlocking faster growth and stronger market positioning.

Companies with consistent branding see up to 23% more revenue

  • Companies with consistent branding across all platforms can see up to 23% more revenue, highlighting the direct impact of cohesive identity and messaging on business performance.

the solution

A comprehensive, collaborative approach to redefining your brand and aligning your marketing programs to support real business growth.

our process

Brand Audit & Discovery

  • Understand what’s working, what’s missing, and what’s misaligned

Strategic Realignment

  • Refresh messaging, positioning, and identity with clear intent

Program Design & Asset Development

  • Build or refine your marketing engine: website, materials, campaigns

Support & Optimization

  • Ongoing guidance or execution support as needed

WE COMBINE DEEP CREATIVE DIRECTION WITH A BUSINESS-MINDED APPROACH

Ensuring every idea not only looks good but drives meaningful, strategic outcomes.

why silverman

GROUNDED IN STRATEGY, BUILT TO EXECUTE

Because great ideas mean nothing without clear action and measurable results.

WE’VE WORKED ACROSS INDUSTRIES AND ORGANIZATIONAL STAGES

Bringing adaptable solutions that meet businesses exactly where they are and move them forward with purpose.

Ready to start?

Let’s get in touch.

Latest Insights

Insights
The Consultant’s toolbox
The Consultant’s toolbox

Inside Silverman Consulting’s Approach to Solving Business Challenges

Why Family-Owned Businesses Should Invest in a Professional Marketing and Sales Strategy for Long-Term Growth
Why Family-Owned Businesses Should Invest in a Professional Marketing and Sales Strategy for Long-Term Growth

Family-owned businesses are the backbone of the economy, contributing significantly to employment and economic development. According to the Conway Center for Family Business, family businesses account for 64% of U.S. GDP and employ over 60% of the U.S. workforce. Despite their contributions and stability, many family-owned businesses often lack a structured marketing and sales department. They rely instead on referrals and relationships built over years, if not decades. This approach is effective for steady, organic growth, but when family businesses seek to scale or expand into new markets, this reliance on traditional methods can become a significant hurdle.

This article will explore why family-owned businesses should consider bringing in an external marketing and sales team or partner to develop a strategic approach to business growth. Investing in professional expertise can provide financial benefits in the long run and help prepare the business for future expansion and success.

ServeAthon 2024
ServeAthon 2024

Thank you to everyone that joined us in our inaugural ServeAthon!